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Real Racing Club Foundation: Abandoned Children
Media Type:
TV
Brand
Agency
Country:
Industry:
Creative agency Almacén continues to solidify its footprint in the Iberian market, this time through a high-impact, disruptive emotional action: “Niños abandonados” (Abandoned Children). The event took place at the Campos de Sport de El Sardinero during the pre-match build-up between Real Racing Club and SD Huesca. A "hack" of the stadium's speaker system turned what began as a routine announcement for a lost child into a collective wake-up call regarding child exclusion and lack of protection.
Credits
Advertising Agency:
AlmacenAccount Director:
Patricia DuranCEO:
Daniel OnoratoMarketing:
Pablo N. RuizHead of Press:
Enrique PalacioCommunication:
Roberto GonzálezAudiovisual:
La Hormiga Comunicacion, Javier LerenaDigital:
Natalia HelgueraDate:
May, 2026
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