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Regina: Net Zero Hero

9.0

Media Type:

Brand

Agency

Country:

Italy

Industry:

House, Garden

The household paper brand has teamed up with the creative agency Five by Five for its latest campaign centred around a nostalgic-themed mini-gaming experience which rewards users upon completion. Regina, whose products include Regina Blitz, Regina Absorb and Regina Soft Bamboo, has tapped into the popularity of nostalgic gaming culture with its latest campaign to educate families on the importance of sustainable living and the operational initiatives Regina has put in place to reduce their impact on the environment and being net zero.