Regina: Net Zero Hero

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

House, Garden

The household paper brand has teamed up with the creative agency Five by Five for its latest campaign centred around a nostalgic-themed mini-gaming experience which rewards users upon completion. Regina, whose products include Regina Blitz, Regina Absorb and Regina Soft Bamboo, has tapped into the popularity of nostalgic gaming culture with its latest campaign to educate families on the importance of sustainable living and the operational initiatives Regina has put in place to reduce their impact on the environment and being net zero.

Credits

Advertising Agency:

Five by Five

Date:

October, 2025

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer