Restylane: Good on me, Not on you, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
The idea started with the product benefit in mind. Knowing the “problem” is a more powerful way to get attention and to create the urgency needs.
But we all know that is not attractive and the brand will not want to be associated with “Ugly” images. So we started to look at the “pretty” side of the problem and realized wrinkles, facial hollows and flat cheek can be very sexy, pretty and attractive…on our pets.
Credits
Advertising Agency:
McCann Health, Shanghai, ChinaExecutive Creative Director:
Pierre LooAssociate Creative Director:
MIjin AnArt Directors:
Meng Zhang, Jerry JiCopywriter:
JuliesDirector:
Eric WillDate:
May, 2017
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges