RNLI: Float to Live
Media Type:
Film
Brand
Agency
Country:
Industry:
Fight your instincts, not the water. Everyone who falls unexpectedly into cold water wants to follow the same instinct: to swim hard and to fight the cold water. But when people fight it, chances are that they lose.
Credits
Advertising Agency:
Krow Communications UKCreative Director:
Tim RobertsonArt Director:
Matt AllenCopywriter:
Nigel RobertsManaging Partner/ Business Planning Director:
Will SaundersPlanning Director:
Matt WattsBusiness Director:
Camilla MoranAccount Manager:
Jenny WalkerAgency Producer:
Sushi TesterPhotographer:
Todd AnthonyProducer:
Luke GoodrumMedia planning/buying:
OMDComposer:
Tom PlayerDOP:
Patrick DurouxVFX:
Jon HollisColourist:
Vic ParkerPost Company:
Raised By WolvesAdditional Credit:
Teneo Blue RubiconDate:
May, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group