Robinsons: Get Thirsty
Media Type:
TV
Brand
Agency
Country:
Industry:
Robinsons, the UK’s favourite squash, has launched its first brand campaign since unveiling a radical new rebrand in March. Created by Saatchi & Saatchi and launching with a primetime ITV "Proudly Presents" slot during Saturday’s Britain’s Got Talent, the joyful and integrated campaign introduces consumers to Robinsons’ new brand idea through a gargling choir, who congregate to refresh, perform and gargle together.
Credits
Advertising Agency:
Saatchi & SaatchiCCO:
Franki GoodwinCopywriter:
Katy StanageArt Director:
Alice MaraniExecutive Design Director:
Nathan CrawfordDesign Director:
Kris MiklosPlanning Director:
Sam WiseSenior Planner:
Guy ReasonManaging Partner:
Humphrey TaylorAccount Director:
Cameron Saville-SmithExecutive Producer:
Adam WalkerCreative Producer:
Joe RevensMedia Buying Agency:
mSix&PartnersMedia Strategist:
Joseph KiddMedia Planner:
Ed RingrowProduction Company:
PRETTYBIRDDirector:
YousefProd Co Producer:
Jake River ParkerEditor:
Charles Gamble/ OKAY STUDIOPost-Production Company:
Rascal PostPos-Production Producer:
Jasmine Lewis-HumphreySound Engineer:
Mark Hills/ Factory StudiosDate:
May, 2023
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