Rockstar: Lado B

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Behind every concert, there’s a whole team pouring their energy into making the show a success. With this concept in mind, Rockstar, the energy drink that targets daily hard workers, is launching its new regional campaign, “Lado B” (“B-Side”), to spotlight those giving their all “behind the scenes.”

Credits

Advertising Agency:

Springtime

Executive Creative Director:

Santiago Luna Lupo

Executive Creative Director:

Pato Elfi

Managing Director:

Natalia Gamarra

Producer:

Pollo Bustos

Post productor:

Esteban Malvarez

Production Company:

Rebolucion

Director:

Ivan Vescovo, Lautaro Furiolo

DOP:

Leonardo Hermo

CEO:

Ezequiel Ortiz

Executive Producer:

Chino Fernandez, Mayra Tomassini

Producer:

Juan Pablo Castro

Postproduction Coordinator:

Lali Rodriguez, Anahi Ocampo

Editor:

Agostina Raffa

Postproduction Company:

M&M post

Sound:

Porta Estudio

Date:

November, 2024

More from Rockstar Energy

Rockstar: Rock It at Work 0.0

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges