Rongchang: Butty and Belly (Hero of Hot Pot)

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

China

Industry:

Pharmaceutical

A cute animated backside and an animated belly character, called Butty & Belly respectively, feature in a campaign to promote the Gangtai’s Innovative New Anti-Haemorrhoid Patch.

Credits

Advertising Agency:

Cheil, Beijing, China

Creative Directors:

Jacky Lung, Dechun Qiu

Art Director:

Junli Hu

Copywriter:

Yanting Lin, Vickie Wang

Account Director:

Sofia Liu

Director/ Production Co:

Beijing TaiPingShengShi

Producer:

Leo Lee

Post Production / Sound Design :

Eallin

Date:

April, 2017

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group