Rubicon: Release the Sunshine
Media Type:
TV
Brand
Country:
Industry:
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary, overcast street scene into a sun-filled dance floor. Global full-service agency, IMA-HOME, has been AG Barr’s lead creative partner for the last four years and has worked with the Rubicon Masterbrand Campaign Platform - Made of Different Stuff for three years. The newest Made of Different Stuff execution - Release the Sunshine - delivers on emotion with an audience insight relevant to Rubicon. The harder life becomes, the more important it is to find moments of joy in the everyday.
Credits
Advertising Agency:
IMA-HOME, London, UKDate:
April, 2024
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 14, 2026
Chili's Builds on its Big Crispy Chicken Sandwich Momentum with the New Chicken Parm Big Crispy Available First Exclusively in Florence
Launching nationwide Oct. 20, the new chicken sandwich features Chili’s iconic Fried Mozz
Oct. 14, 2026
ADC 106th Annual Awards Kicks off With "In Search of What's Next" Campaign
Launch campaign by DixonBaxi highlights the show’s "relentless search for the unusual, the outstanding, and the impossible to ignore"