Ruggable: Take the Floor
Media Type:
TV
Brand
Agency
Country:
Industry:
"Take the Floor" is centered around a brand film directed by 1stAveMachine directing duo Mathery, who have helmed successful campaigns for Orbitz, Olly, Deloitte, A101, Mega Ice Cream, and more. Transitioning between two juxtaposing worlds, the campaign aims to move beyond the traditional, stuffy home decor typically portrayed in advertising and embrace the idea of the home as a safe haven where people can express their creativity and individuality — all with Ruggable's colorful collection of machine washable rugs as creative centerpieces.
The brand film follows four separate protagonists that have too much color and personality for the bland, restrictive world in which they exist. They move through humorous everyday scenarios, looking for an outlet to help them express themselves. Then, using a combination of cinematic techniques, the four leave the bland world behind and artfully transition to the aspirational, relatable and emotional Ruggable world. Finally, there are no more rules — it’s a space where everyone can be free to live fully and fearlessly.
Credits
Advertising Agency:
Red Antler, NY, USASenior Producer:
James SilvermanSenior AD:
Grace HwangSenior CW:
Helen GallagherECD:
Lindsay BrillsonAccount Director:
Ru SoleProduction Company:
1stAveMachineDirector:
Erika Zorzi, Matteo SangalliPartner/Executive Producer:
Sam PenfieldExecutive Producer:
Peter RepplierHead of Productions:
Ella NuortillaProducer:
Elizabeth CollinsService Production Company:
B2Y ProductionsExecutive Producer:
Alexander KenanovProduction Manager:
Kristin ArakchievaCoordinator:
Velika Jeleva1st AD:
Yana Vikatorova2nd AD:
Elena Radeva2nd Unit AD:
Velina ShtarbakovaSFX Supervisor:
Yovko DolgandzhiyskiSFX Coordinator:
Antonia TochevaSFX Technician:
Andrei VelchevDOP:
Anton OgnyanovProd Designer/Art Director:
Evelina VelichkovaDate:
March, 2022
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