Samsung: The Impossible Talk

6.2

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Italy

In Europe 60% of students don’t go to university after high school. Samsung makes a teenager live an experience he’ll never forget in order to make him understand the importance of believing in himself and his dreams. Samsung philosophy is to inspire people to create their future.

Credits

Advertising Agency:

Leo Burnett, Milan, Italy

Creative Director:

Marco Viganò

Executive Creative Director:

Francesco Bozza

Art Directors:

Cinzia Caccia, Filippo Fomentini

Copywriter:

Maria Chiara Alegi

Director:

Andrea Cecchi

Production:

Bedeschi Film

Music:

Fabio Gargiulo/ BKM Production

Date:

April, 2017

Latest News

Sep. 03, 2026

Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation

The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation

Sep. 03, 2026

Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain

New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till