Samsung: The Missed Spaceflight

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Poland

In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora. A documentary film broadcast on TV and Samsung social media tells the story of Kuziora.

Credits

Advertising Agency:

VML, Warsaw, Poland

Executive Creative Director:

Dawid Szczepaniak

Associate Creative Directors:

Jacek Stefanowicz, Piotr Szkałuba

Account Director:

Wojciech Felis

Senior Account Manager:

Marta Miszczuk

Strategy Planner:

Maciej Kosiorek

Production Company:

Papaya Films

Director:

Bartosz Dombrowski

Producers:

Maciej Szrek, Ewa Kurzawa

Animation Company:

Matt Lee

VR Director:

Jakub Matyka

Animation Creative Director:

Kamila Staszczyszyn

Date:

July, 2017

Latest News

Jun. 25, 2026

Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara

The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort

Jun. 25, 2026

Cannes Lions International Festival of Creativity Announces Lion Winners on Day Three

Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix of the week in the Direct Lions