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Santader: Scammer Pants

9.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Financial Services

The latest "Bank of Antandec" campaign shows people how to beat the pants off of scams, and once again features Ant and Dec as the fictional banking CEOs. This time the boys are on a mission to help customers spot scams before they fall victim to them. The campaign, "Stop! Scammer Time," created with House 337 and Merman, in consultation with Mitre Studios, takes a visually humorous look at how to protect yourself from scams. It introduces customers to the new concept that the Bank of Antandec CEOs have come up with - ‘Fraud Detecting Scammer Pants’. They warn customers each time someone attempts to scam them by inflating, lighting up and playing an unforgettable earworm. Meanwhile, Santander takes scams seriously and reminds customers to stop and think before handing over money or personal details. The ad features the CEOs performing a remixed version of "U Can’t Touch This" by MC Hammer, with ‘Hammer time’ changed to ‘Scammer time’. Bespoke lyrics underline the ad’s key message.