Scania: Skilled truck driver driving on the edge
Brand
Agency
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The Scania Driver Competitions is a global competition engaging more than 40 markets to participate in finding the most skilled driver every other year. The driver has to complete a theory test and will then be invited to perform a skill test on their local market involving skills like maneuvering, fuel economy, cargo securing, defense driving etc. The winner will then compete in the finals in Södertälje, Sweden in mid-September 2012. http://www4.scania.com/sdc-2012/
Credits
Advertising Agency:
CP+B, USADate:
February, 2012
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