Scania: Skilled truck driver driving on the edge

0.0

Brand

brand

Agency

agency

Country:

USA

The Scania Driver Competitions is a global competition engaging more than 40 markets to participate in finding the most skilled driver every other year. The driver has to complete a theory test and will then be invited to perform a skill test on their local market involving skills like maneuvering, fuel economy, cargo securing, defense driving etc. The winner will then compete in the finals in Södertälje, Sweden in mid-September 2012. http://www4.scania.com/sdc-2012/

Credits

Advertising Agency:

CP+B, USA

Date:

February, 2012

Latest News

Sep. 03, 2026

Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation

The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation

Sep. 03, 2026

Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain

New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till