Seconde Chance: Black Dog
Media Type:
Online
Brand
Agency
Country:
Industry:
SecondeChance.org, the French animal adoption platform, looks back at the incredible success of its “Black Dog” operation, launched last October to help black dogs find a family. By using the popularity of Taylor Swift's song “The Black Dog”, the association has triggered a real tidal wave of visits to these neglected dogs, with exceptional results.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Stéphane XiberrasArt Director:
Marie GlotinCopywriter:
Gilliane HellsternSound Production:
Sophia Conoscente, Adrien BrechaudPost Producer:
Guillaume KartagenerEditor:
Heather HaberajterMotion Designer:
Killian PalinDate:
March, 2025
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door