Simon Community: ASMR (The crunching sound of a plastic bag)

10.0

Media Type:

Online Online

Brand

brand

Agency

agency
Using sound to make noise. Ogilvy created a series of ASMR films that got people to finally listen to the issue on homelessness.

Credits

Advertising Agency:

Ogilvy Singapore

Chief Creative Officer:

Nicolas Courant, Melvyn Lim

Associate Creative Directors:

Aritra Dutta, Alessandro Agnellini, Jonathan Ollivier

Art Director:

Kevin Wijaya

Copywriters:

Winona Wee, Amanda Devarajan

Agency Producer:

Alvin Chin

Production House:

Joinery

Director:

Amilcar Gomes

Executive Producer:

Elliot Lucas

Music / Sound Production house:

Yellow Box Studios

Music / Sound Director:

Rennie Gomez

Senior Strategist:

Lukas Snioka

Date:

November, 2019

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour