SK-II: The Expiry Date
Media Type:
Film
Brand
Agency
Country:
Industry:
Three different women, from three different countries #changedestiny by tackling age-related pressure. In Asia, only 2 out of 10 women feel comfortable with the idea of getting older according to a new study by SK-II. The reasons are many – pressure from family and friends, society’s scrutiny or feeling the burden to marry before an artificially created deadline is up.
Credits
Advertising Agency:
Forsman & Bodenfors, SwedenDate:
June, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are