Skoda: Calendar Car
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Digital
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Volkswagen Group car marque ŠKODA today opens the door on a festive CRM and social campaign which sees its all-new, fully electric ENYAQ Coupé iV vRS transformed into an interactive, play-along advent calendar. Calendar Car, devised by customer engagement agency Havas CX, offers players the chance to win daily prizes, ranging from roof boxes and bikes to exclusive event tickets, all hidden inside the car – playfully highlighting its abundance of innovative storage spaces. Like any good advent calendar, it culminates with a special ‘grand prize’ behind door #24 on Christmas Eve.
Credits
Advertising Agency:
Havas CX Helia, London, UKDate:
December, 2022
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