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Skutskar: Out of Line
Media Type:
Online
Brand
Agency
Country:
Industry:
Responses to demeaning comments linked to women's sports will be visible on the team’s new jerseys. Comments such as “one could think you’re a man with your determination” and ”women’s sports are not sports” have been answered with sentences like “my determination has got nothing to do with gender” and ”women’s sports are sports”, which form the stripes of the new jersey.
Credits
Advertising Agency:
Eljest Agency, Stockholm, SwedenBrand:
Skutskars IF BandyTeam Captains:
Ebba Fridlund, Johannes SiirtolaCEO:
Patrik Johansson/ Grit SportswearDate:
November, 2020
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