SNCF Voyageurs: Traveler Identities

9.5

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Transport, Tourism

It’s a brand that lives up to its name: SNCF Voyageurs is a new subsidiary of the SNCF Group, with 5 million passengers traveling across France every day. But here’s the thing: this large entity, created in 2020, is now facing a small problem… No one has really identified it as a brand in its own right, because most people don’t know the difference between the various SNCF brands. So you do you reveal this brand while resonating with all travelers?

Credits

Advertising Agency:

Rosa Paris, France

Creative Director:

Julien Saurin

Art Director:

Claire Croteau

Copywriter:

Diane Desclaux

Vice-President:

Delphine Drutel

Associate Director:

Camille Courant

Group Manager:

Florence Cudian

Head of Production:

Elodie Jonquille

TV Producer:

Heloise Duquenoy

Production Assistant:

Marie Pichon

Communications Director:

Lauren Weber

Sound Production:

Court-Circuit

Motion Designer:

Maxime Tibay, Lynn Rammal

Managing Director:

Christophe Fanichet

Head of Communications:

Olivier Reinsbach

Brand and Foresight Director:

Beatrrice Godineau

Campaign Manager:

Lisa Mangin

Date:

January, 2025

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