SNCF Voyageurs: Traveler Identities
Media Type:
Online
Brand
Agency
Country:
Industry:
It’s a brand that lives up to its name: SNCF Voyageurs is a new subsidiary of the SNCF Group, with 5 million passengers traveling across France every day. But here’s the thing: this large entity, created in 2020, is now facing a small problem… No one has really identified it as a brand in its own right, because most people don’t know the difference between the various SNCF brands. So you do you reveal this brand while resonating with all travelers?
Credits
Advertising Agency:
Rosa Paris, FranceCreative Director:
Julien SaurinArt Director:
Claire CroteauCopywriter:
Diane DesclauxVice-President:
Delphine DrutelAssociate Director:
Camille CourantGroup Manager:
Florence CudianHead of Production:
Elodie JonquilleTV Producer:
Heloise DuquenoyProduction Assistant:
Marie PichonCommunications Director:
Lauren WeberSound Production:
Court-CircuitMotion Designer:
Maxime Tibay, Lynn RammalManaging Director:
Christophe FanichetHead of Communications:
Olivier ReinsbachBrand and Foresight Director:
Beatrrice GodineauCampaign Manager:
Lisa ManginDate:
January, 2025
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