Snickers: Don't AI when You're Hungry
Media Type:
Online
Brand
Agency
Country:
Industry:
SNICKERS® launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global concept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images.
Credits
Advertising Agency:
T&P Powered By MirumDate:
April, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer