Soapply: The Code We Live By
Media Type:
Online
Brand
Agency
Country:
Industry:
With the challenge of making a splash in a crowded market, Soapply tapped Decker as a partner to cut through and launch their first major out-of-home campaign. Many companies are capitalizing on words like "organic" and "natural" to connote safety and quality while still using synthetic ingredients and toxic fillers. Soapply is a pure, natural hand soap crafted using a 300-year-old method and a recipe updated to incorporate food-grade organic oils to keep your skin clean, balanced, and healthy. Seeing an opportunity to leverage the sustainability and philanthropic components that Soapply stands for, Decker’s creative team came up with “The Code We Live By” campaign.
Credits
Advertising Agency:
DeckerCreative Director:
Dom DeLoyaCopywriter:
Dom DeLoyaSVP Strategy:
Andrew KesinDevelopment:
Andrew KesinBusiness Development Lead:
Alexis MatsasACD:
Alan DudaArt Director:
Alan DudaEditor:
Adrienne SullivanProject Manager:
Kara MurphyBillboard Photography:
Brian AgamieDate:
November, 2024
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