Sprint: Don't Text and Drive, 2
Media Type:
Print
Brand
Agency
Country:
Industry:
An alarming number of traffic accidents are linked to the use of mobile devices. Texting and driving caused an estimated 1.5 million automobile accidents in the U.S. in 2018, according to the National Safety Council. Together with our client, Sprint, an American telecommunications company that provides wireless service, we thought it was fitting to create awareness of the dangers of texting and driving. Especially in places like Florida, with high rates of accidents caused by distracted drivers, and also where texting and driving is prohibited. However, it is enforced as a “secondary” offense, in comparison with other states where it is a “primary” offense. That means motorists can only be cited if they are stopped for other infractions, such as running a stop sign or speeding.
Credits
Advertising Agency:
Alma, USACEO / Creative Chairman:
Luis Miguel MessianuCCO / Co-President:
Alvar SunolSVP, Production:
Michelle HeadleySenior Account Director:
Meg VallsCreative Director:
Juan Camilo ValdiviessoAssociate Creative Director:
Jonathan GarciaArt Director:
Luzalma GonzalezCopywriter:
Alejandra ChavezProduction Company:
AlmaDate:
May, 2019
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort
Jun. 25, 2026
Cannes Lions International Festival of Creativity Announces Lion Winners on Day Three
Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix of the week in the Direct Lions