Steimatzky: Disconnect For A While, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history.
Credits
Advertising Agency:
Inbar Merhav G, Tel Aviv, IsraelStudio:
Franck AbbuAccount Executive:
Adi GoldsteinAccount Supervisor:
Eden MalkaMedia Manager:
Lior GrintzVP Clients:
Sarit Ben-TzurExecutive Creative Director:
Daniel BnayaCCO, Co-CEO:
Ben SeverCo-CEO:
Or GleicherDate:
June, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Rival Earns 2 Honours Recognising Fastest-Growing Companies
Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth
Sep. 03, 2026
Thomas' and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People"
The iconic breakfast brand teams up with Cecily Strong to help busy parents conquer early mornings with a 21-day challenge