Stockholm Pride: Los Santos Pride
Media Type:
Film
Brand
Agency
Country:
Industry:
Grand Theft Auto 5 is considered to be one of the best-selling video games of all times. Through the years, the game has generated several controversies related to its violence and depiction of women. Now, the game is about to get more colourful and inclusive as the Stockholm Pride Festival is releasing the ”Los Santos Pride” mod, allowing gamers to have their own Pride Parade marching down the streets of the fictional city Los Santos in GTA 5.
Credits
Advertising Agency:
Garbergs, Stockholm, SwedenPR / Activation:
Nasim KabiriWeb Developer:
Mattias AlfborgerScripting:
JulioNiBEditing:
8-Bit BastardGeneral Manager:
Christian GerdesHead of Communications:
Jonathan PollDeputy Head of Communications:
Rikard WesteliusMarketing Department:
Joel IdénDate:
July, 2016
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