Stockholm Pride: Los Santos Pride
Media Type:
Film
Brand
Agency
Country:
Industry:
Grand Theft Auto 5 is considered to be one of the best-selling video games of all times. Through the years, the game has generated several controversies related to its violence and depiction of women. Now, the game is about to get more colourful and inclusive as the Stockholm Pride Festival is releasing the ”Los Santos Pride” mod, allowing gamers to have their own Pride Parade marching down the streets of the fictional city Los Santos in GTA 5.
Credits
Advertising Agency:
Garbergs, Stockholm, SwedenPR / Activation:
Nasim KabiriWeb Developer:
Mattias AlfborgerScripting:
JulioNiBEditing:
8-Bit BastardGeneral Manager:
Christian GerdesHead of Communications:
Jonathan PollDeputy Head of Communications:
Rikard WesteliusMarketing Department:
Joel IdénDate:
July, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group