Stop Accidents: Memorial Route
Media Type:
Film
Brand
Agency
Country:
Industry:
MemorialRoute: a groundbreaking tribute on Google Maps designed to transform victims of traffic accidents into guardians of safety, alerting drivers to potential hazards. Initially, the Memorial Route project began as a step towards raising awareness about road safety and saving lives in Spain. However, its ambition has expanded significantly it now extends to every corner of the globe, welcoming participation from individuals and NGOs worldwide, including the USA, UK, Europe, and beyond.
Credits
Advertising Agency:
HeimatTBWA\Date:
March, 2024
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