Subito: And You're Immediately Smarter
Media Type:
TV
Brand
Agency
Country:
Industry:
Subito.it is Italy's No.1 site for buying and selling online. The name of the brand means literally "Immediately" to emphasise the efficiency of the service offered. The "E sei subito più smart" ("And you're immediately smarter") campaign tells of the smartness of those who, through the Subito app, simplify their lives by increasing their choices and, not least, their earnings. This new positioning was expressed through the creation of the new payoff "And you're immediately smarter" that the brand will use throughout its 2023 communication.
Credits
Advertising Agency:
DLV BBDO, Milan, ItalyExecutive Creative Directors:
Serena Di Bruno, Daniele DionisiCreative Directors:
Federica Scalona, Tommaso CasariniArt Director:
Michela BenincasaCopywriter:
Anna LasagniAccount Director:
Giulia SmaregliaAccount Executive:
Greta MorgilloProducer:
Alessandro SardiniProduction Company:
Mercurio CinematograficaExecutive Producer:
Debora MagnavaccaAssociate Executive Producer:
Desiree CastelliProducer:
Gaia ParentiDirector:
William9Digital Director:
Chiara MussoDoP:
Emanuele MestrinerEditor:
Claudia CaripoliColorist:
Danilo VittoriPost-production audio:
The LogPost-production video:
You AreDate:
March, 2023
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