Sue Ryder: Death Deserves Better, Shireen

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

The palliative care and bereavement charity Sue Ryder and independent creative agency Impero have launched a deeply moving campaign, Back For A Moment, to introduce a powerful new brand platform, "Death Deserves Better". The campaign takes an unflinching look at how society handles death and grief, seeking to inspire a cultural shift in the way we talk about life’s most inevitable event.

Credits

Advertising Agency:

Impero, UK

Campaign Creative:

Elliott Starr, Alastair Mills

Brand Platform:

Josh Mansell, Alec Carluen

ECD:

Alastair Mills

Chief Strategy Officer:

Chris Tyas

Senior Strategist:

Hattie Thompson

Managing Director:

Emily Winterbourne

Senior Account Director:

Ginny Wilson

Senior Account Manager:

Issy Cusack

Head of Project Management:

Shaye Laree

Design Director:

Catalin Margarit

Designers:

Precious Salazar, Paolo Ciccarelli, Charlie Dyckhoff

Director:

Tubby Brother

Directors Representation:

Bec Carew/ Thirteen Creative

Producer:

Rosie Litterick

DOP:

Jim Jolliffe

Editor:

Ed Bailey

Sound Design:

Fred Pearson

Grade:

Dani Rotaru/ Time Based Arts

Composer:

The Martin Brothers

Production Manager:

Brooklyn Adebowale

Focus Puller:

Mitch Collins

Camera Assistant:

Henry Vinten

DIT:

Rob Gilmour

Gaffer:

Andrew Howe

Sound Recordist:

Love Hobbs

Stills Photographer:

Sam Ford

Casting:

Shakyra Dowling

Voiceover Casting:

Collins Casting

Voiceover Artist:

Gail Kemp

Voiceover Recording Studio:

Spool

Camera Equipment:

One Stop Films

Lighting Equipment:

GripVan

Additional Equipment:

ProLighting

Date:

January, 2025

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