Super-Pharm: The Bifocal Optical Illusion
Brand
Agency
Country:
We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelVP Creative:
Nadav PressmanCreative Director:
Idan LevyDate:
July, 2015More from Super-Pharm
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