Sure: Brits and Their Bits
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK.
Credits
Advertising Agency:
AMV BBDO, London, UKCreative Director:
Jack Smedley, George Hackforth-JonesCreative Team:
Esin Huseyin, Davide MauroniAgency Planning Team:
David Edwards, Katherine OuldsAgency Account Team:
Anneliese St-Amour, Tessa Brisbane, Lucy Burns, Jasmine CoulsonAgency Production Team:
Nick Godden, Stefanie Price, Matt O’BrienAgency Assistant Producer:
Kieran O’MalleyAgency Design Team:
Kate WhitleyProduction Company:
Build/ Jack AgencyPR Agency:
Fleishman HillardDate:
March, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat
There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality