Tecate: Networking

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Mexico

Industry:

Alcoholic Drinks

Rock and Tecate surprise with a spot for the fall of the nets. In advertising, speed and responsiveness is everything. 12 hours after the collapse of the networks that shook the world, Cerveza Tecate quickly surprises with a new spot. Taking advantage of the situation and the Rock moment, led by Pablo Batlle and Central Films with the direction of Rodrigo García Saiz, they release this spot to celebrate the true networks, those that matter, friends. That network that never falls.

Credits

Advertising Agency:

Rock The Agency, Mexico

Creative General Director:

Beto Cocito

Creative Directors:

Rulax Rivera, David Zacarías, Rodrigo de Jesús, Rurik Garcia

Account Directors:

Ericka Tolosa, Tania Suarez

Production Company:

Central Films

Director:

Rodrigo Garcia Saiz

Post Production:

Central Films

Post-Production Managers:

Patricia Guerra, Leonel Perez

Responsible for the Client:

Dario Tarulla, Lino Villareal, Diana Lozada

Date:

October, 2021

Ad of the day

Ad of the Day | Sephora: We All Sephora 9.0 Ad of the Day | ESSITY: Inner Strength Support 0.0 Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0

Latest News

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door