The Bail Project x Ad Council: Freedom Should Be Free
Media Type:
TV
Brand
Country:
Industry:
The Ad Council and The Bail Project have joined forces to launch a new campaign of public service announcements (PSAs) aimed at raising awareness about the injustice of cash bail. Featuring NBA legend, entrepreneur and philanthropist legend Carmelo Anthony; renowned professor, author and media personality Michael Eric Dyson; and actress, model, and activist Leyna Bloom, the PSAs were produced in collaboration with Scheme Engine and Director Charles Todd, and are part of a nationwide effort to highlight how the cash bail system creates a two-tiered justice system – one for those with money and another for everyone else.
Credits
Prodaction Company :
Scheme EngineExecutive Creative Director CW:
Eric SteinhauserExecutive Creative Director AD:
Doreen FoxExecutive Producer:
Joseph F. Maire, JrMusic Supervisor:
Karl WestmanBusiness Affairs:
Sara JagielskiChief Strategy Officer:
Camilo RamirezDirector:
Charles ToddExecutive Producer:
Jannie McInnesHOP:
James RothmanDirector’s Rep:
Miss SmithLine Producer:
Brian McelroyDP:
Zoe Simone-YiCampaign Photographer:
Malike SidibeCasting:
Shannon Hagenbuck, Damian Bao1st AD:
Otis FungChoreographer:
Jacob JonasProduction Designer:
Pili WeeberWardrobe Stylist:
Mel ReneeMakeup Artist:
Andrew ColvinHair Stylist:
Rachel PolycarpeEditor:
Eric BarrMusic Composition:
Lucas EllmanSound Design:
Lucas EllmanMix:
Lucas EllmanColorist:
Stephanie ParkRare Medium:
Stephanie ParkFlame Artist:
Andy MilkisTriber:
Andy MilkisFeaturing:
Carmelo Anthony, Leyna Bloom, Michael Eric DysonDate:
October, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Rival Earns 2 Honours Recognising Fastest-Growing Companies
Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth
Sep. 03, 2026
Thomas' and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People"
The iconic breakfast brand teams up with Cecily Strong to help busy parents conquer early mornings with a 21-day challenge