The Bail Project x Ad Council: Freedom Should Be Free

9.0

Media Type:

TV TV

Brand

brand

Country:

USA

Industry:

Public Interest, NGO

The Ad Council and The Bail Project have joined forces to launch a new campaign of public service announcements (PSAs) aimed at raising awareness about the injustice of cash bail. Featuring NBA legend, entrepreneur and philanthropist legend Carmelo Anthony; renowned professor, author and media personality Michael Eric Dyson; and actress, model, and activist Leyna Bloom, the PSAs were produced in collaboration with Scheme Engine and Director Charles Todd, and are part of a nationwide effort to highlight how the cash bail system creates a two-tiered justice system – one for those with money and another for everyone else.

Credits

Prodaction Company :

Scheme Engine

Executive Creative Director CW:

Eric Steinhauser

Executive Creative Director AD:

Doreen Fox

Executive Producer:

Joseph F. Maire, Jr

Music Supervisor:

Karl Westman

Business Affairs:

Sara Jagielski

Chief Strategy Officer:

Camilo Ramirez

Director:

Charles Todd

Executive Producer:

Jannie McInnes

HOP:

James Rothman

Director’s Rep:

Miss Smith

Line Producer:

Brian Mcelroy

DP:

Zoe Simone-Yi

Campaign Photographer:

Malike Sidibe

Casting:

Shannon Hagenbuck, Damian Bao

1st AD:

Otis Fung

Choreographer:

Jacob Jonas

Production Designer:

Pili Weeber

Wardrobe Stylist:

Mel Renee

Makeup Artist:

Andrew Colvin

Hair Stylist:

Rachel Polycarpe

Editor:

Eric Barr

Music Composition:

Lucas Ellman

Sound Design:

Lucas Ellman

Mix:

Lucas Ellman

Colorist:

Stephanie Park

Rare Medium:

Stephanie Park

Flame Artist:

Andy Milkis

Triber:

Andy Milkis

Featuring:

Carmelo Anthony, Leyna Bloom, Michael Eric Dyson

Date:

October, 2024

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