The Bail Project x Ad Council: Freedom Should Be Free
Media Type:
TV
Brand
Country:
Industry:
The Ad Council and The Bail Project have joined forces to launch a new campaign of public service announcements (PSAs) aimed at raising awareness about the injustice of cash bail. Featuring NBA legend, entrepreneur and philanthropist legend Carmelo Anthony; renowned professor, author and media personality Michael Eric Dyson; and actress, model, and activist Leyna Bloom, the PSAs were produced in collaboration with Scheme Engine and Director Charles Todd, and are part of a nationwide effort to highlight how the cash bail system creates a two-tiered justice system – one for those with money and another for everyone else.
Credits
Prodaction Company :
Scheme EngineExecutive Creative Director CW:
Eric SteinhauserExecutive Creative Director AD:
Doreen FoxExecutive Producer:
Joseph F. Maire, JrMusic Supervisor:
Karl WestmanBusiness Affairs:
Sara JagielskiChief Strategy Officer:
Camilo RamirezDirector:
Charles ToddExecutive Producer:
Jannie McInnesHOP:
James RothmanDirector’s Rep:
Miss SmithLine Producer:
Brian McelroyDP:
Zoe Simone-YiCampaign Photographer:
Malike SidibeCasting:
Shannon Hagenbuck, Damian Bao1st AD:
Otis FungChoreographer:
Jacob JonasProduction Designer:
Pili WeeberWardrobe Stylist:
Mel ReneeMakeup Artist:
Andrew ColvinHair Stylist:
Rachel PolycarpeEditor:
Eric BarrMusic Composition:
Lucas EllmanSound Design:
Lucas EllmanMix:
Lucas EllmanColorist:
Stephanie ParkRare Medium:
Stephanie ParkFlame Artist:
Andy MilkisTriber:
Andy MilkisFeaturing:
Carmelo Anthony, Leyna Bloom, Michael Eric DysonDate:
October, 2024
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