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The Better Fish: Barramundi Cooking

9.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Food

To support a brand relaunch, full-service advertising agency Bray & Co has launched a campaign for The Better Fish® brand. The Better Fish provides approximately 90% of all barramundi in the United States. The campaign runs for the remainder of 2022 and coincides with new packaging across The Better Fish range. The campaign comprises (4) 60-second, 30-second and 15-second ads of barramundi cooking in a fry pan—no voiceover and no soundtrack apart from the delectable sound of sizzling. It’s just barramundi—cooking. The name of the brand is revealed at the very end.