The Royal British Legion: Protection

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

The Royal British Legion, in partnership with global creative agency Leagas Delaney and media planning and buying agency Bicycle, is launching a new multichannel campaign, 'Protection’. The campaign highlights how even the most advanced military equipment cannot protect against the mental scars linked to military service. However, funds raised during the Poppy Appeal helps RBL deliver support for service personnel and veterans suffering from the psychological impact of combat.

Credits

Advertising Agency:

Leagas Delaney

Creative Director:

Tim Delaney

Managing Partner:

Glenn Paton, Chris Boyton

Strategy:

Alice Schaffer

Director:

Juriaan Booij

Executive Producer:

Rupert Unwin

Production Manager:

Becky Bishop

Trainee Production:

Steph McAuley

Production Runner:

Bardia Ghezelbash

1st Assistant Director:

Matt Lawson

Runner:

Miles Lacey

DOP:

Franklin Dow

1st Assistant Camera:

Juan Minotta

2'a Assistant Camera:

Mark James

Grip:

Louisa Court

DIT:

Moses Jeremiah

Video Playback:

Andrew Spindle

Gaffer:

Ana Krkljus

Electrician:

Ed Irvine, Alejandro Celis, Piotr Tomasikiewicz

Rigger:

Michael Lee-frost

Art Department:

Sophie Moelle

Art Assistant:

Simon Frederick

Construction Foreperson:

Jo Maeva

Construction:

Conor White

Wardrobe Stylist:

Felicity Gray

Hair:

Bella Campbell

Make-Up Artist:

Bella Campbell

Armourer:

Alex Mason

Army Support:

Dave Seymour

Medic:

Carina Saxby

Photographer:

lan Winstanley

Stills Assistant:

John Palmer

Hero:

Laurie Duncan

Date:

October, 2024

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