THIS: Changes Everything

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

THIS™, the UK's fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s.

Credits

Advertising Agency:

St Luke's, London, UK

Joint Chief Creative Officer/Copywriter:

Rich Denney

Art Directors:

Rhianna Travers, Leah Winson

Agency Producer:

Charlie Berry

Agency Planner:

Amelia Markham

Business Director:

Leanne Silman

Senior Account Director:

Claire Smith

Account Executive:

Takbir Rahman

Director:

Glenn Kitson

DOP:

Thomas Tyson-Hole

Production Company:

Apostle Studios

Producer:

Poppy Ashton

Production Manager:

Joss George-Gilbert

Art Department:

Ranya El-Refaey

Food Stylist:

Tanya Sadourian

Stylist:

Nancy Kane

Hair and Make-Up:

Shamirah Sairally

Casting:

LANE Casting

Talent:

Lucy Aarden

Editor:

Pete Fullerton/ Search Party

Post Production:

Creep Studios

Sound Design and Music:

Killer Crab Men

BTS / Social:

Jack Mould, Alex Leggatt

Art Director:

Pete Mould

Art Director:

Pete Mould

Creative Teams:

Rhianna Travers, Leah Winson, Darren Keff, Philip Meyler, Polina Harkin

Agency Producer:

Charlie Berry

Agency Planner:

Amelia Markham

Business Director:

Leanne Silman

Senior Account Director:

Claire Smith

Account Executive:

Takbir Rahman

Photographer:

Gavin Miller

Design:

Pete Mould

Artwork:

Anna Leapman

Retouching:

Dennis Tuffnell

Date:

January, 2025

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are