Together for Girls: 3rd Richest Nation
Media Type:
Online
Brand
Agency
Country:
Industry:
On Friday 7 November 2025, in the run-up to the G20 in South Africa on 22-23 November, the Brave Movement, a global network of advocates and survivors, will launch the "3rd Richest Nation" (3RN) campaign, its largest-ever push to tackle violence against children. Developed by creative agency cummins&partners, the global campaign imagines a fictional country whose $7 trillion GDP – making it the third wealthiest nation in the world – matches the annual economic cost of childhood violence.
Credits
Advertising Agency:
Cummins & PartnersChief Creative Officer:
Sean CumminsPartner:
Louis LuntsAssociate Creative Director:
Hali PollardProduction Lead:
Madeleine BurrellContent Lead:
Julian BrehenySenior Designer:
Joel OrlandiniGroup Account Director:
Charissa MartinAccount Executive:
Isabella CocoMedia:
the7starsDate:
November, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation
The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till