Toyo Tires: Model

10.0

Media Type:

Brand

Agency

Country:

Industry:

"Your car is special. It's one of a kind. And it deserves better than any old tires. It deserves something more."

Credits

Advertising Agency:

Vitro, USA

Chief Creative Officer:

John Vitro

Associate Creative Directors:

Ryan Smith, Doug Hyland

Date:

May, 2017

Sep. 03, 2026

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Sep. 03, 2026

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing