Traeger Grills: Tastes Like Gas

7.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

The goal of the campaign was to encourage grillers to question propane as the status-quo and to highlight Traeger’s position as the original and best wood-pellet grill available. To do so, the Traeger team collaborated with Nate Morley, Public Address, and Los Angeles-based GenPop, who has worked with big names like Marvel and Beyonce, to make the vision come to life.

Credits

Directors:

Nate Morley, Patrick Brice

Producer:

Rick Brown

Production Company:

GenPop

Executive Producer:

Nick Moceri

Creative Directors:

Nate Morley, Ben Conrad

Writer:

Nate Morley

Director of Photography:

Adam Frisch

Production Designer:

Kris Starr Davila

Wardrobe Stylist:

Ela Erwin

Editorial:

Nomad Editing

Editor:

Jared Coller

Assistant Editor:

Noah Phillips-Edwards

Post Producer:

Tanner Gordon

Client:

Traeger Grills

CEO:

Jeremy Andrus

VP, Brand Marketing:

Hjalmar Hedman

Creative Director:

Sam Rodgers

EVP, Product, Sales and Marketing:

Denny Bruce

Date:

May, 2019

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