Tramontina: Lettuce

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Saudi Arabia

Industry:

Retail Services

Inspired by the chefs, and mimicking their work, our idea clearly demonstrated the prowess of the TRAMONTINA knives for sharp precision cutting, which are the unique differentiating qualities of the Tramontina brand. We devised a special mechanism to bring the idea to life, which was implemented across all the pieces of communication. The idea intrigued customers visiting the showroom as it gave the illusion of the vegetables being neatly cut, and equally generated high customer engagement when interacting with the communication piece in magazines. We used special paper material that could be easily shaped to produce this unique effect.

Credits

Advertising Agency:

Horizon FCB, Riyadh, Saudi Arabia

Creative Director:

Nayef Mujaes

Art Director:

Onur Karakurt

Copywriter:

Aseel Aldowihi

Illustrators:

Lawrence Lee, Sami Al Jaber

Date:

May, 2015

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