Transport Accident Commission: Towards Zero - There's no one someone won't miss

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Australia

At the heart of Towards Zero is the belief that human health is paramount to all else. It acknowledges that, as people, we all make mistakes. However, when mistakes happen on our roads they can cost us our lives or cause serious injury. That's because our bodies aren't made to absorb the forces of high impact speeds. We are fragile, and there's only so much physical force we can withstand and this is why we need to build a safer road system. Improving the safety of our roads, our speeds, our vehicles and our people will improve safety for everyone.

Credits

Executive Creative Director:

Ant Keogh

Creative Director:

Stephen de Wolf

Art Director:

Luke Thompson

Copywriter:

Jim Robbins

Planner:

Matt Pearce

Agency Producer:

Emma Johnson

Date:

August, 2015

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