Tyrolit: The Iconic Rust Billboard
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
A billboard site in Viennas posh first district, where design conscious urban professionals pass by daily on their way to work.
To promote the quality of TYROLIT's iconic Iceline knives we transformed the classic billboard site into a site of an extraordinary transformation: Starting with a mysterious, pure metallic surface which showed only the TYROLIT logo a metamorphosis started within days: The surface was eaten away by rust.
The passerbys could witness the daily transformation. After 30 days the surface was covered completely in rust, leaving only the iconic shape of TYROLIT's Iceline knife perfectly intact. And also the Headline: FLAWLESS. FOREVER.
Credits
Advertising Agency:
Heimat Wien, Vienna, AustriaCreative Director:
Georg FeichtingerArt Director:
Simon PointnerCopywriter:
Felix HohmannGraphic Designer:
Katharina HandlosDate:
March, 2019More from Tyrolit
Tyrolit: Shaping The World Since 1919
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group