UBS: A Life in Numbers
Media Type:
Film
Brand
Agency
Country:
Industry:
Behind every number, there’s a story.
Framestore was gifted an opportunity from UBS to unearth some filmic conventions from its own past, in the making of the new campaign for the bank’s SmartWealth platform. Fast-forwarding through the life events of a fictional John Coulter, the campaign seamlessly stirs nostalgia in its audiences through the careful crafting of visual designs, effects and grade.
Credits
Advetising Agency:
Publicis London, UKDirector:
Sara DunlopExecutive Creative Director:
Dave MonkCreative Director:
Richard BaynhamArt Director:
Dan KennardCopywriter:
Ben SmithProduction Company:
Rattling StickDOP:
Antonio PaladinoEditorial:
Final CutEditor:
Amanda JamesPost Production:
FramestoreDate:
May, 2017
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The storyline then brings us back to the foundational childhood moments that define who we are