Under Armour: Step in, the Project is Calling
Media Type:
TV
Creative collaboration company DOMO teamed up with Under Armour and Dwayne “The Rock” Johnson on a year-long campaign launching three new collections of the aptly dubbed athletic apparel line, Project Rock. Director André Stringer helmed the series of 19 films for “Step In — The Project Is Calling,” with the campaign concluding film released this month.
Credits
Advertising Agency:
Domo, LA, USADate:
November, 2023More from Under Armour
Under Armour: Rest Less
9.0
Under Armour: Beyond the shadow of doubt
0.0
Under Armour: Misty Copeland - Unlike Any
10.0
Under Armour: Natasha Hastings - Unlike Any
0.0
Under Armour: Zoe Zhang - Unlike Any
0.0
Under: Armour Alison Désir - Unlike Any
0.0
Under Armour: Jessie Graff - Unlike Any
10.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are