UNICEF: Choose Play Every Day
Media Type:
TV
Brand
Agency
Country:
Industry:
UNICEF launch a powerful new global campaign for International Day of Play 2025, spotlighting an urgent but under-reported crisis: the global play deficit. At the heart of the campaign is a breathtakingly simple but emotionally supercharged idea: to a child, even the smallest moment of play with a parent can feel like the biggest game in the world.
Credits
Advertising Agency:
Southpaw, UKExecutive Creative Director:
Glenn SmithHead of Strategy:
Niki JonesBusiness Director:
Laura WoodCopywriter:
Anna BraileySenior Producer:
Sam JonesProduction:
SouthpawEditors:
Alex Webster, Liam Hayes, Adam WrattenHead of Content:
Cait JonesSocial Media Exec:
Beth ThorpeCommunications Specialist, UNICEF:
Victor AcquaahDate:
June, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are