UNIQLO: AIRism
Media Type:
Film
Brand
Agency
Country:
Industry:
“AIRism” focuses on UNIQLO’s high-tech innerwear made from breathable materials. The black-and-white film artfully captures images of people going about everyday activities, with perspiration evaporating from their bodies. The ad asks: “Shouldn’t our clothes breathe with us?”
Credits
Advertising Agency:
Droga5 London, United KingdomCCO:
David KolbuszECD:
Steven Howell, Rick DoddsCreative Director:
Devon HongCopywriter:
Ulrika KarlbergGroup Account Director:
Rebecca LewisAccount Director:
Michelle VillarrealAccount Director:
Alex DousieSenior Strategy Director:
James BroomfieldAgency Producer:
Peter MontgomeryDirector/ Production Co:
Nick Gordon/ SomesuchProducer:
Chris HarrisonDoP:
Evan ProsofskyPost Production/ VFX:
MPCVFX Producer:
Sophie HoggGrade:
MPCMusic:
Evaporate by William DoyleEnglish VO Artist:
Tuppence MiddletonDate:
February, 2017
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door