USG Corporation: Structural Panels - Tortoise
Media Type:
Print
Brand
Agency
Country:
Industry:
Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know. However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure. They offer a simpler solution that is faster and easier.
Credits
Advertising Agency:
Gyro, Chicago, USAExecutive Creative Director:
Doug KampCreative Director:
Ted WahlbergAssociate Creative Director:
Mark SedlacekAssociate Creative Director / Copywriter:
Greg FiorettiSenior Art Director:
Matt OlsonProduction Director:
Natalie SnyderProduction Manager:
Laura MartinezDirector of Digital Delivery:
Vic EdmondUX Engineer:
Juan LozanoAccount Director:
Dusty WilliamsAssistant Account Executive:
Taylor IonDate:
July, 2017
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Cut+Run Welcomes Christjan Jordan as Editor Partner
Christjan joins the Cut+Run leadership team that includes Managing Partners Amburr Farls and Lauren Hertzberg
Nov. 03, 2026
TUX Creative House Adds 19 to its Roster Across Montreal and Los Angeles
New talent across creative, client partnership, strategy, finance and HR deepens the independent agency’s bench