USG Corporation: Structural Panels - Tortoise
Media Type:
Print
Brand
Agency
Country:
Industry:
Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know. However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure. They offer a simpler solution that is faster and easier.
Credits
Advertising Agency:
Gyro, Chicago, USAExecutive Creative Director:
Doug KampCreative Director:
Ted WahlbergAssociate Creative Director:
Mark SedlacekAssociate Creative Director / Copywriter:
Greg FiorettiSenior Art Director:
Matt OlsonProduction Director:
Natalie SnyderProduction Manager:
Laura MartinezDirector of Digital Delivery:
Vic EdmondUX Engineer:
Juan LozanoAccount Director:
Dusty WilliamsAssistant Account Executive:
Taylor IonDate:
July, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group