Vachon: Baking Joy Since 1923, 4
Media Type:
Print
Brand
Agency
Country:
Industry:
Life wasn't a piece of cake 100 years ago... At least, not until Vachon started to bake joy in 1923. To mark Vachon cakes' 100th anniversary, Cossette used 100-year-old photos from our national archive. This nationwide campaign spread smiles across Canada through an OOH and digital campaign.
Credits
Advertising Agency:
Cossette, Montreal, QC, CanadaCreatives:
Anne-Claude Chénier, Anik OuelletCopywriter:
Jean-François PerreaultArt Direction:
Éric BouchardStrategy:
Michel-Alex Lessard, Jean-Xavier Wilhelmy, Octavie Albert, Jérémy Brisson-TessierProduct:
Sophie Couvrette, Rachel Demers, Laurence CampeauProduction Agency:
SeptièmeBroadcast Production:
Mélissa AudetteGraphics:
Martin Lemay, Daniel Cartier, François HironPhotography Studio:
ConsulatPhotographer:
Simon DuhamelMedia Agency:
StarcomMedia strategy:
Valérie Jolivet, Roxane GuibertDate:
May, 2023
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