Viant: New Open Web

7.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Professional Services

Creative studio Aggressive and ad agency Piro deliver CG sensation showcasing a new digital landscape for an upcoming marketing campaign by Viant. The film blends futuristic CG with live action to build a vision for the "New Open Web," the connected media landscape of the future that’s here today. Set in a sunny city, the future-facing film welcomes us to life in the new digital landscape. Illustrated with captivating CG graphics, viewers are taken on a journey to explore these new possibilities, featuring fantastically re-configuring palm trees, AR holographic elements, quirky avatars, glitching and color-changing floors, bubbly furniture, and even a hologram band.

Credits

Advertising Agency:

Piro, USA

Co-Founder:

Daniel Rosenberg, Tim Piper

Chief Client Officer:

Corinne Lowry

Head of Strategy:

Jason Tarantino

Creative Directors:

Mike Kirkland, Andrew Chisholm

Copywriter:

Lizz Bogaard

Account Director:

Carlos Cruz

Executive Producer:

Lee Scharfstein

Producer:

Lauren Cooper

Creative Company:

Aggressive

Directors:

Dan Shapiro, Alex Topaller

Creative Directors:

Alex Mikhaylov, Max Chelyadnikov

Executive Producer:

Alexander Aab

DOP:

Kajetan Plis

Stylist:

Hanna Bartos

Hair & Makeup:

Anna Słowińska

Production Designer:

Zuzia Słomińska

Prop Master:

Paweł Wyszyński

Drone:

Lukasz Lewenda

Line Production Team:

OTO Film Poland

Producer:

Lukasz Tomasz Kottunowicz

Production Manager:

Lucyna Strozak

Production Coordinator:

Niki Czober

Offline Editor:

Magda Mikolajczyk

VFX Supervisor:

Tomasz Runowicz

Post Producers:

Dustin Pownall, Daria Neustroeva

Creative Producer:

Artem Shcherbakov

Art Directors:

Artem Kazakhunov, Vlad Bratkevich

CG Supervisors:

Alexander Makedonsky, Artem Shcherbakov

Storyboards:

Mercer Boffey

Production Assistant:

Isabella Crawford

Colorist:

Dominik Deras

Music Composer:

Kambiz Aghdam

Client:

Viant

Chief Executive Officer, Co-Founder:

Tim Vanderhook

Chief Operating Officer, Co-Founder:

Chris Vanderhook

Chief Marketing Officer:

Jon Schulz

Senior Vice President, Marketing:

Rasika Narang

Vice President, Creative Services:

Jamey Wishner

Senior Art Director:

Rami Djemal

Graphic Designer:

Katey Haus

Copywriter:

Daniel Engelke

Digital Producer:

Kayla Johnson

Date:

September, 2022

Ad of the day

Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0 Ad of the Day | Vue: Feel it Forever 9.0

Latest News

Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football

Jun. 25, 2026

Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football

There is nothing quite like the anticipation and energy that comes along with a major tournament

Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara

Jun. 25, 2026

Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara

The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort