Viant: New Open Web

7.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Professional Services

Creative studio Aggressive and ad agency Piro deliver CG sensation showcasing a new digital landscape for an upcoming marketing campaign by Viant. The film blends futuristic CG with live action to build a vision for the "New Open Web," the connected media landscape of the future that’s here today. Set in a sunny city, the future-facing film welcomes us to life in the new digital landscape. Illustrated with captivating CG graphics, viewers are taken on a journey to explore these new possibilities, featuring fantastically re-configuring palm trees, AR holographic elements, quirky avatars, glitching and color-changing floors, bubbly furniture, and even a hologram band.

Credits

Advertising Agency:

Piro, USA

Co-Founder:

Daniel Rosenberg, Tim Piper

Chief Client Officer:

Corinne Lowry

Head of Strategy:

Jason Tarantino

Creative Directors:

Mike Kirkland, Andrew Chisholm

Copywriter:

Lizz Bogaard

Account Director:

Carlos Cruz

Executive Producer:

Lee Scharfstein

Producer:

Lauren Cooper

Creative Company:

Aggressive

Directors:

Dan Shapiro, Alex Topaller

Creative Directors:

Alex Mikhaylov, Max Chelyadnikov

Executive Producer:

Alexander Aab

DOP:

Kajetan Plis

Stylist:

Hanna Bartos

Hair & Makeup:

Anna Słowińska

Production Designer:

Zuzia Słomińska

Prop Master:

Paweł Wyszyński

Drone:

Lukasz Lewenda

Line Production Team:

OTO Film Poland

Producer:

Lukasz Tomasz Kottunowicz

Production Manager:

Lucyna Strozak

Production Coordinator:

Niki Czober

Offline Editor:

Magda Mikolajczyk

VFX Supervisor:

Tomasz Runowicz

Post Producers:

Dustin Pownall, Daria Neustroeva

Creative Producer:

Artem Shcherbakov

Art Directors:

Artem Kazakhunov, Vlad Bratkevich

CG Supervisors:

Alexander Makedonsky, Artem Shcherbakov

Storyboards:

Mercer Boffey

Production Assistant:

Isabella Crawford

Colorist:

Dominik Deras

Music Composer:

Kambiz Aghdam

Client:

Viant

Chief Executive Officer, Co-Founder:

Tim Vanderhook

Chief Operating Officer, Co-Founder:

Chris Vanderhook

Chief Marketing Officer:

Jon Schulz

Senior Vice President, Marketing:

Rasika Narang

Vice President, Creative Services:

Jamey Wishner

Senior Art Director:

Rami Djemal

Graphic Designer:

Katey Haus

Copywriter:

Daniel Engelke

Digital Producer:

Kayla Johnson

Date:

September, 2022

Ad of the day

Ad of the Day | Sephora: We All Sephora 9.0 Ad of the Day | ESSITY: Inner Strength Support 0.0 Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0

Latest News

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door