Victoria: Six Back

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Mexico

Industry:

Alcoholic Drinks

In tribute to one of the country's most emblematic traditions, Cerveza Victoria presents “Six Back”, an initiative that brings back to life beer bottles that had reached the end of their life. In collaboration with GUT Mexico City, this project uses recycled bottles not only from Grupo Modelo brands such as Corona, Modelo Especial, Stella Artois and Barrilito, but also from different brands, giving them a new life, with the Victoria beer.

Credits

Advertising Agency:

GUT

Date:

November, 2024

Latest News

Sep. 03, 2026

Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain

New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till

Sep. 03, 2026

Joybyte Named One of ADWEEK's 2026 Fastest Growing Agencies

Creator-led commerce and growth agency earns recognition on the strength of 180% revenue growth from 2023 to 2025