Victoria: Six Back

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Mexico

Industry:

Alcoholic Drinks

In tribute to one of the country's most emblematic traditions, Cerveza Victoria presents “Six Back”, an initiative that brings back to life beer bottles that had reached the end of their life. In collaboration with GUT Mexico City, this project uses recycled bottles not only from Grupo Modelo brands such as Corona, Modelo Especial, Stella Artois and Barrilito, but also from different brands, giving them a new life, with the Victoria beer.

Credits

Advertising Agency:

GUT

Date:

November, 2024

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door