ViiV Healthcare: HInVisible Celebrity
Media Type:
Online
Brand
Agency
Country:
Industry:
"HInVisible Celebrity" also aims to raise awareness and reduce social stigma, allowing people living with HIV to be visible without fear of discrimination in the workplace or in social settings. The campaign highlights the need to challenge existing prejudices and foster a more informed, empathetic and engaged society.
Credits
Advertising Agency:
Sra. Rushmore, Madrid, SpainCreative Direction:
Munia Bilbao, Pablo CattaneoCopywriting:
Galo Carcedo, Maripaz PascualArt Direction:
Elena CentenoGeneral Management:
Marta PalenciaDate:
December, 2024
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