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National Coalition Against Censorship: Villains Against Evil
Media Type:
Film
Brand
Agency
Country:
Industry:
ROOF Studio (ROOF) recently produced a series of AI-animated films for "Villains Against Evil," a new campaign from the National Coalition Against Censorship (NCAC) to educate, inform, and protect all Americans’ right to read. Conceived in partnership with INNOCEAN USA, the campaign features classic fairytale villains speaking out against an evil even greater than themselves: Interest Groups and Politicians attempting to ban books. The campaign will run across Instagram, YouTube and Facebook, as well as on NCAC’s call-to-action website, where voters can watch the films and learn more about the more than 10,000 books being challenged and banned and their political implications in an election year.
Credits
Advertising Agency:
Innocean USAProduction Company:
Roof StudioDirection:
Guto TerniExecutive Producer:
Fernanda CuriLine Producer:
Fernanda FraizHead Producer:
Marcio LovatoProducer Assistant:
Bruno LovatoCGI Tech Director:
Wallan Oliveira, Heber CondePipeline TD:
Carlos HallanExpert Generative AI:
Thiago Silva, Felipe MachadoAnimation Lead:
Felipe MachadoCompositing:
Paulo Valentim, Leo UeharaLookdev:
Lucas AlmeidaMocap Performer:
Juliana SuaideDate:
October, 2024
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